So I was watching TV, and saw a commercial. I think this would be a great idea. Apple, you can use my idea. </sarcasm>. 10 minutes of Cinema 4D and a little font research. Pretty much just took a sphere, smushed it up and took some paths of the Apple logo I made in Photoshop and extruded it. I took a few minutes to figure out the nice soft shadows and HDRI lighting. Not very much thought went into this.